JOELBYDESIGN

Until recently, I haven’t seen Twitter as much more than a site for friends to see each other’s status updates. But it occurred to me, that this is also a great tool for consumers.

A lot of companies (HR Block, JetBlue, Dell, 37signals) are using Twitter to provide updates (product, service, company, etc.) as well as support for their customers. The cool thing about it, and why it’s different than say, subscribing to a company’s email list, is that the customer isn’t having to give any information to the company like they do when submitting a form with their email address. Seems to me this would make the customer more comfortable interacting with that company, without subjecting themselves to solicitations or spam.

Further Reading:

Related: Twitter Goes Beyond asking “What are you Doing?”

For the Customer: How to Get Customer Service via Twitter

For the Company: Monitoring Twitter without Going Insane