JOELBYDESIGN

Enlightened this morning after a great meeting with a local designer, I realized that I’m not only somewhat of an idealist in life, but in business and design as well. Essentially, the potential client I write for on this site possesses the following characteristics:

* Has an open mind
* Looks for ways to save money (but not by cutting corners)
* Is willing to utilize new technology
* Desires simplicity
* Understands the concept and importance of a target audience
* Is comfortable with their limitations
* Loves a good story
* Is willing to trust
* Cares about their customers and employees / coworkers

It’s not a comprehensive list by any means, just characteristics that I’ve taken for granted in my current client base until now. How close does this list come to describing you?

Ya Gotta Believe!

Don’t think of me as just a designer, or a web developer, or a marketer. Think of me as a pinch-hitter for your team. I sincerely want what’s going to best help your company or product, and I’ll do my best to provide it. I won’t design you that email campaign, or website, or print piece until we are both convinced that it is the best option for the situation. Ultimately, I need to be able to believe in your company or product before presenting it to your target audience. Because if I can’t convince myself to believe in it, then I’m not the right person to convince others to believe either.