JOELBYDESIGN

marketing and design for the web

Here's everything in the ‘Posts from Joel’ Category:

Congratulations Ancient Faith Radio »

By Joel Oct 10th, 2009 | Posted in categories: Posts from Joel

Thrilled to see that Ancient Faith Radio has finally launched their new design, based on a JBD concept. It’s been a long time in the making and has been an intense team effort. Congratulations AFR and may God bless your efforts in spreading the Gospel of Christ!

Only As Good As Your Website »

By Joel Feb 24th, 2009 | Posted in categories: Posts from Joel

My brother was telling me today about some reservations he just made for his honeymoon this summer. He said that he had been debating between this and another place, but the one he chose won out because

The Ideal Client »

By Joel Nov 19th, 2008 | Posted in categories: Posts from Joel

Enlightened this morning after a great meeting with a local designer, I realized that I’m not only somewhat of an idealist in life, but in business and design as well. Essentially, the potential client I write for on this site possesses the following characteristics:

A Quick Thought On Twitter »

By Joel Sep 25th, 2008 | Posted in categories: Posts from Joel

Until recently, I haven’t seen Twitter as much more than a site for friends to see each other’s status updates. But it occurred to me, that this is also a great tool for consumers.

A lot of companies (HR Block, JetBlue, Dell, 37signals) are using Twitter to provide updates (product, service, company, etc.) as well as support for their customers. The cool thing about it, and why it’s different than say, subscribing to a company’s email list, is that …

A SaaS Comparison: Apple, Google & 37signals »

By Joel Aug 14th, 2008 | Posted in categories: Posts from Joel

SaaS: Software as a Service (such as web applications and hosted software, usually via paid subscription)

MobileMe Google Apps Basecamp

I thought I’d do a comparison of how a few of the web’s best-known companies have dealt with recent glitches that caused interruption in their service …

Google Wants Your TV Campaigns Too »

By Joel Jun 18th, 2008 | Posted in categories: Posts from Joel

Toward the end of last summer, Google started testing out a new product with a select few of their AdWords customers. AdWords, Google’s bread and butter, is one of few (some may say the only) advertising models that understands and capitalizes on how the web works. (So far, traditional advertising methods are proving ineffective online.) But apparently it’s not enough for Google; they want your TV advertising too …

Using the Web to Connect with and Meet the Needs of Customers »

By Joel Jun 3rd, 2008 | Posted in categories: Posts from Joel, Talks

Begin by Using Basic Marketing Techniques

1. Be Conversational
2. Make Life Easier (Provide Value)
3. Measure Your Efforts (ROI)

Using the Web to be Conversational

First, for a conversation to be successful, you have to care about the customer, their long-term needs, and what they are looking to accomplish at that moment. Then …