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Using the Web to Connect with and Meet the Needs of Customers »

By Joel Jun 3rd, 2008 | Posted in categories: Posts from Joel, Talks

Begin by Using Basic Marketing Techniques

1. Be Conversational
2. Make Life Easier (Provide Value)
3. Measure Your Efforts (ROI)

Using the Web to be Conversational

First, for a conversation to be successful, you have to care about the customer, their long-term needs, and what they are looking to accomplish at that moment. Then …